Last Updated: September 2026

1. Introduction & Overview

Welcome to Bee Active India (“Bee Active,” “we,” “our,” or “us”), accessible at www.beeactive.in. Bee Active operates sustainable apiculture programs, educational initiatives, and digital apiary management solutions, including our Bee AI mobile platform and customer communication channels.

We are committed to safeguarding the privacy and personal data of our users, clients, educational partners, and beekeepers. This Privacy Policy explains how we collect, use, process, and protect your information when you interact with our website, use our mobile application, or communicate with us through automated channels such as the WhatsApp Business API.

2. Information We Collect

We collect only the information strictly necessary to deliver our services, educational modules, and technical apiculture support:

  • Direct Contact & Account Information: Name, email address, phone number, institutional affiliation (school/college name), and physical billing/shipping address.
  • Apiary & Diagnostic Data: Hive inspection logs, GPS coordinates of apiaries, hive health observations, and uploaded photographs of combs, brood frames, or honeybees submitted for pest and disease analysis.
  • Conversational & Messaging Data (Platform Data): Inbound and outbound message content, phone numbers, and timestamps when you communicate with our automated support assistant or live advisors via WhatsApp or in-app chat.
  • Technical & Usage Data: IP address, browser type, device information, and diagnostic crash logs collected automatically when accessing our website or mobile application.

3. How We Use Platform Data (WhatsApp Business API)

In compliance with Meta Platform Terms and Developer Policies:

  • Service Delivery: Customer phone numbers and inbound message bodies received via the WhatsApp Cloud API are processed solely to route inquiries, generate automated diagnostic guidance, confirm orders, and coordinate educational workshops.
  • No Profiling or Selling: We never sell, rent, commercialize, or share Platform Data with third-party data brokers or advertising networks.
  • No Unsolicited Marketing: Outbound communication is restricted to direct responses to customer inquiries (within Meta’s designated 24-hour service window) or pre-approved, utility-based template notifications (such as dispatch updates or emergency seasonal dearth alerts).

4. How We Use General Information

We use the broader data collected to:

  • Facilitate Hive-as-a-Service (HaaS) management, school campus visits, and honey delivery.
  • Deliver AI-driven diagnostic assessments for regional bee diseases (such as Varroa mites, Wax Moths, or Thai Sacbrood Virus).
  • Maintain traceability logs aligned with the National Bee Board (NBB) and Madhu Kranti standards.
  • Provide institutional carbon sequestration and flower pollination metrics via our digital Biodiversity Ledgers.

5. Data Storage, Retention, and Security

  • Storage & Encryption: All data transmitted between your device and our servers is secured using industry-standard TLS/HTTPS encryption. Sensitive tokens and database records are hosted in access-controlled environments.
  • Retention Policy: We retain conversational records and platform data only as long as necessary to provide ongoing support or fulfill legitimate operational requirements. Users may request the deletion of their historical logs at any time.

6. User Rights & Data Deletion Requests

You have the right to access, rectify, or request the permanent deletion of your personal data. To request data deletion or revoke consent for automated communications:

  • Email us at beeactiveservices@gmail.com or hello@beeactive.in with the subject line “Data Deletion Request”.
  • Message our WhatsApp support channel with the command STOP or UNSUBSCRIBE to immediately halt automated messaging. We will process verified requests within 30 business days.

7. Contact Information

For privacy questions, data handling inquiries, or regulatory compliance requests:

  • Legal Entity: Bee Active India
  • Address: Sarsuna Housing Estate, Kolkata, West Bengal – 700061, India
  • Email: beeactiveservices@gmail.com / hello@beeactive.in
  • Phone / WhatsApp: +91 7003200914
  • Website: www.beeactive.in